Visibility guides for local businesses

An AI assistant doesn't check Google Maps to recommend you — it quotes pages it can read. We measured which ones, category by category, and the result explains why the best businesses are usually invisible.

9 min read

Having the best rating and more reviews than anyone doesn't guarantee an AI will name you. We measured it: in barbershops, none of the businesses the AI recommends were in Google's real top 10.

7 min read

Most guides repeat the same advice: ask for reviews, post photos. There's something more concrete and much faster — the empty checkboxes on your listing that quietly drop you out of filtered searches.

8 min read

The honest answer isn't an absolute number: it's your position against the median of your local market. How to work it out, and what to do with the result.

6 min read

Instagram wins you customers today; a website decides whether an AI can quote you. They do different jobs, and there's concrete data on which one matters where.

6 min read

You can estimate it, but only by being honest about what you can't know. Here's the method we use, with its limits stated, so you can run it yourself.

7 min read

Paying for traffic into an incomplete presence is the fastest way to spend without result. An order that saves money, and the signs that ads are actually the right move.

6 min read

The reply isn't for the person who complained: it's for the next hundred who will read it. A structure that works, and the mistakes that cost you.

5 min read

You can't catch them on reviews and you shouldn't try. But there's one arena where seniority is worth nothing, and there a one-month-old business can beat a decade-old one.

7 min read

When you ask matters more than how you ask. What works in a restaurant, what's against the rules, and how many you actually need.

7 min read

Almost every search for a vet is urgent. That completely changes which information matters on your listing and what makes it useless.

6 min read